One vacant position, ten qualified applications - and you are free to choose your preferred candidate? A nice idea. But the reality looks different. Many employers are competing for qualified people, regardless of the industry. Corporate websites, career sites, recruiting portals, social media, campaigns and more - there are many ways for HR departments to promote their companies to graduates and established specialists and managers. Finding the appropriate measures for this and then implementing them professionally requires experience. We offer you solution-oriented and hands-on advice.
For over 10 years we have been doing successful digital HR Marketing & Employer Branding for Fresenius, Adecco, Peek & Cloppenburg, DIS AG, Vaillant Group and other clients. Our commitment for well targeted HR marketing does not end with the first launch of a new product. We continue working together in a personal relationship, just as you wish: as a reliable partner in consulting and operative implementation.
What else can you expect from us? Instead of a standard procedure we offer you a one-stop solution for your company that is tailored to your requirements, the general conditions and your budget.
Your internal processes are important and not easy to change. We know that. But for a good Candidate Experience it is crucial to change one' s perspective. That's why we put on the user glasses and identify optimization potential for your existing employer brand and current recruiting activities with an external view.
We adjust your content strategy. We ensure that your career site is visible and works perfectly as an ambassador for your employer brand and as a job agent. We anchor it within the Candidate Journey and build bridges to your corporate website, social media or email campaigns.
The career site is the heart of your employer branding. It is the digital stage for your employer brand, on which you present your employer value proposition, acquire your candidates with stories and guide them into the application funnel. The key to achieving this in the blink of an eye is not only the right content, but also the ability to manage it effectively.
We advise you on the choice of system and continue developing it for you. We take care of the full integration of an applicant management system and other software connections. We ensure that your content is presented in the right way with a design tailored to your employer brand and content specific for your target groups. Of course we also provide SEO. Are you a global player? No problem. We can also support you with your international rollout.
Hypotheses are good, data is more important to increase traffic and leads. Only when it is clear at which touchpoint the candidates lose interest it is possible to counteract in a focused way. The results of our user and A/B testing, also internationally, are the key element for our optimization of the recruitment funnel. Furthermore, they are the perfect base for creating meaningful reports for various stakeholders in the company.
Likes, shares, follower and comments are not enough to measure the success of social media in terms of your recruiting goals. There is definitely more: The use of sophisticated targeting and the use of tracking tools offer an immense wealth of data to quantify impact and effectiveness. Here we work closely with our colleagues from Digital Campaigning & Media, who are the true experts in this field and for the right SEA measures.
Are you now considering whether we are the right people to help you master your recruiting challenge? Just give us a call. In a first non-binding exchange we will certainly find out together quickly.